Qualifications

• I am a strategic thinker who enjoys simplifying the complex and loves to craft compelling messages.
• I handle pressure well, am motivated by the cause and by working collaboratively.
• I’m passionate about the outdoors.

Work History

2016 – Current. Senior Advisor. JayRay Ads & PR, Tacoma. Lead accounts in fields ranging from health care to transit. Recent work includes website development, integrated marketing, community outreach and event work. Recent vanpool campaign far exceeded key performance indicators.

2014 – 2016. Director of Marketing and Communication, King County.  CHI Franciscan, Tacoma, WA. Responsible for four hospitals and associated clinics in King County. Top priority included change management communication for the newest affiliate hospital. Grew participation in employee satisfaction survey from 54 to 84 percent.

2012 —2014. Regional Director of OneCare Communication.  Catholic Health Initiatives, Denver, CO. Led communication for implementation of new electronic health records at seven hospitals and more than 150 medical clinics in the Pacific Northwest. Communication contributed to solid implementations that achieved desired financial benchmarks within six weeks of go-live.

2010—2012. Director of Marketing, Auburn Regional Medical Center, Auburn, WA. Built new marketing team and worked to rebuild awareness of 162-bed hospital and its affiliated clinic system. Responsible for external and internal communication and marketing. Increased website traffic by 22 percent during 2011.Grew clinic volume by 25 percent in 2011.

2001—2010. Marketing Manager, Franciscan Health System, Tacoma, WA. Oversaw marketing for two hospitals and several key service lines.  Achieved growth in market share of major medical center and heart center in a very competitive market. Also deeply involved in public affairs work around the development of two new hospitals in Gig Harbor and Enumclaw. Grew heart service market share 6.2 percent from 2008 to 2010 against heavy competition. Grew inpatient market share for medical center 2 percent over the same period.

1999—2001. Asst. V.P., APCO Worldwide, Seattle, WA. Managed global paper account for Dow-Corning and assisted with Gates Foundation account. Work ranged from media relations to the coordination of international trade shows.

1987—1999. Sr. Acct. Executive, Hill and Knowlton/The Rockey Company, Seattle, WA. Managed and worked on a variety of accounts, from trade press for industrial clients to publicity for manufactured housing and events promoting awareness of domestic violence. 

Education

• Bachelor of Arts, Public Relations, Washington State University
• Continuing Education:
  •  Learned to create animated graphic videos using Vyond.
  • Grew skills in WordPress
  • Continually adding to social media and digital marketing toolkit