Many Kitsap commuters who work in Seattle are big earners, have fast-paced work and enjoy nice things. They easily called… Read more Fast and Fashionable
Author: joyceglavish
Everyday Heroes
Intercity Transit needed to increase vanpool ridership. After researching rider motivations and barriers using a social marketing framework, I worked… Read more Everyday Heroes
News release for One Harbor Point
Downtown Gig Harbor residential project seeks development agreement GIG HARBOR, WASH.—The Ben B. Cheney Foundation and Neil Walter Company have… Read more News release for One Harbor Point
Op-ed for New Hospital
Let’s Set The Record Straight on the Proposed Gig Harbor Hospital Franciscan Health System is eager to provide Gig Harbor… Read more Op-ed for New Hospital
News Release for CHI Franciscan
CHI Franciscan breaks ground on Burien medical pavilion BURIEN, WASH – Today CHI Franciscan broke ground on a new medical… Read more News Release for CHI Franciscan
ICD-10 Memo to Physicians
This memo was designed to provide updates and training information on new medical coding system to physicians at a major medical center.
Advertising copy
This campaign was designed to promote Gamma Knife, a new “scalpel free surgery.” The campaign consisted of direct mail and print advertising throughout the South Puget Sound.
OneCare Communications Plan
To support the successful implementation of OneCare Epic at Franciscan Health System as measured, in part, by the organization getting back to pre-go-live financial benchmarks within 6 weeks of electronic health record go-live.
Love Shouldn’t Hurt Campaign
Used health education principles (similar to those applied in stop smoking and designated driver campaigns) to design messages, themes and materials that motivate people to change their attitudes and behaviors.
St. Joseph Heart & Vascular Center Marketing
Implemented a comprehensive marketing program that used traditional and online advertising to bring in customers/prospects for CRM nurturing and referrals.