Many Kitsap commuters who work in Seattle are big earners, have fast-paced work and enjoy nice things. They easily called out the best feature of Kitsap Fast Ferries—SPEED.

I worked with Kitsap Transit to promote their Fast Ferry service, starting with rider research, which lead to messaging tat empasized the walk-on passenger ferries’ speed, reliability and panache. I planned the campaign, wrote copy, scripted the videography and design, and managed the media planning. A multi-channel campaign reached residents of the greater Kitsap and Seattle area. The results were 50%+ increase in ridership with strong growth in the secondary markets of Kingston and Southworth.